Earth Hour is a global event organized by WWF (World Wide Fund for Nature, also known as World Wildlife Fund) and is held on the last Saturday of March annually, asking households and businesses to turn off their non-essential lights for one hour to raise awareness towards the need to take action on climate change.
Earth Hour was conceived by WWF and The Sydney Morning Herald in 2007, when 2.2 million residents of Sydney participated by turning off all non-essential lights. Following Sydney’s lead, many other cities around the world adopted the event in 2008. Earth Hour 2011 took place on March 26, 2011 from 8:30 p.m. to 9:30 p.m., at participant’s local time.
This year, Earth Hour 2012 will take place on March 31, 2012 from 8:30p.m. to 9:30p.m.
Green Dream Foundation & Earth Hour
Green Dream Foundation has joined hands with WWF India, 2nd year in a row to spread awareness for this event. Come, be a part of this global initiative and drive it in your school, college, workplace, residential complex, and around you!
In 2011, Green Dream Foundation associated with WWF India to observe this event in Delhi and its neighboring areas. Here’s a short video that we created then to instill a sense of awareness among the masses.
Green Dream Foundation participated in the Cyclothon organized at WWF India office on Lodhi Road, New Delhi. Pedal for the Planet is a cyclothon now organized for three consecutive years, by WWF to support their campaign Earth Hour. We even finished at the 20th spot (out of hundreds who participated). Here are some images.
To promote the awareness for this event, we organized a workshop at Ernst & Young offices in Delhi-NCR. We educated their employees about saving the planet and importance of this global event. Here are the pics from the event.